[Whiteboard Training] Website Hits, Unique Visitors, And Pageviews Explained

Check out the whiteboard training video that I put together on understanding website traffic stats. In this training session I break down a lot of the confusion some small business owners have when explaining or attempting to interpret their website traffic stats. It is important you know the terminology and what to really look for when you view your traffic stats.

Below are some definitions I mention in this video that are defined by wikipedia.

Hit: A hit is generated when any file is served. The page itself is considered a file, but images are also files, thus a page with 5 images could generate 6 hits (the 5 images and the page itself).

Pageview: A page view is generated when a visitor requests any page within the web site – a visitor will always generate at least one page view (the main page) but could generate many more.

Unique Visitor: The uniquely identified client generating requests on the web server or viewing pages within a defined time period (i.e. day, week or month).  A Unique Visitor counts once within the timescale. A visitor can make multiple visits. Identification is made to the visitor’s computer, not the person, usually via cookie and/or IP+User Agent. Thus the same person visiting from two different computers will count as two Unique Visitors. Increasingly visitors are uniquely identified by Flash LSO’s (Local Shared Object), cookies or static ip address.

If you found this video helpful please share with your friends on Facebook and Twitter.  Thanks!

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7 Responses to “[Whiteboard Training] Website Hits, Unique Visitors, And Pageviews Explained”

  • Jonathan Lake on November 3, 2010

    Hi Sam,

    Great info. Just a quick question. Regarding unique visitors – is that just at the point of that visit or if they come back to your site on a different day are they still considered unique?

    Look forward to your thoughts

    Keep up the great work


  • Samuel on November 3, 2010

    Hey Jonathan,

    A unique visit is counted in the first 24hrs of a website visit. Most tracking code you place on a webpage has cookies that can determine if someone coming to your site is a unique visitor or a returning visitor.

    So if I visit your website today I am a unique visitor because I came for the first time. If I close out my browser and return tomorrow I am considered a returning visitor.

    I will only become a unique visitor again if I clear my cookies or I change my ip address. The ip address is also what is used to determine if a visitor is a unique visitor or a returning visitor.

    Hope this helps out if not just let me know.

  • Derek on November 5, 2010

    Great insightful information. Thanks for simplifying the concepts and process.

  • lucy on November 10, 2010

    Informative as always! Thanks again, your tutorials have helped me understand the online market so much more.

  • Samuel on November 10, 2010

    @Derek You are welcome

    @Lucy I’m glad they have helped you achieve better understanding of the topics in website traffic and internet marketing.

  • Eric on November 21, 2010

    Great content Samuel ! I always wondered what the term hit’s means, ase I was always getting much more hits per day then unique visitors. Know I know that getting hits is not that important and I should rather focuss on unique visitors to get resuluts.
    thanks again.


  • workout at home on November 7, 2011

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