[Whiteboard Training] Website Hits, Unique Visitors, And Pageviews Explained
Check out the whiteboard training video that I put together on understanding website traffic stats. In this training session I break down a lot of the confusion some small business owners have when explaining or attempting to interpret their website traffic stats. It is important you know the terminology and what to really look for when you view your traffic stats.
Below are some definitions I mention in this video that are defined by wikipedia.
Hit: A hit is generated when any file is served. The page itself is considered a file, but images are also files, thus a page with 5 images could generate 6 hits (the 5 images and the page itself).
Pageview: A page view is generated when a visitor requests any page within the web site – a visitor will always generate at least one page view (the main page) but could generate many more.
Unique Visitor: The uniquely identified client generating requests on the web server or viewing pages within a defined time period (i.e. day, week or month). A Unique Visitor counts once within the timescale. A visitor can make multiple visits. Identification is made to the visitor’s computer, not the person, usually via cookie and/or IP+User Agent. Thus the same person visiting from two different computers will count as two Unique Visitors. Increasingly visitors are uniquely identified by Flash LSO’s (Local Shared Object), cookies or static ip address.
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