SEO Link Wheel Explained


Just wanted to share with you guys an seo strategy that I will be using for most of my websites called a link wheel. It is an SEO strategy that is not new but has been overlooked by many.  Take a look at the video above which explains the basics of a link wheel.  If you don’t have time to watch the video above keep reading below. I go a little in depth about  link wheels and how you can use them.

What Does A Link Wheel Do?

Link wheels involve using 5 or more unique web 2.0 sites with high  page ranks and using those sites to create a backlink to your site.  The “spokes” of the link wheel include a link to another unique web 2.0 site which forms the wheel. The “hub” of the link wheel is any page on your web site. This should be your squeeze page, offer page, or “money site”.

The concept of this is to have a tightly focused group of unique web 2.0 sites with high page ranks all pointing to your site. This will give your site authority and relevancy for the keyword term or phrase you are looking to rank high for in the search engine result pages. The focus should be placed on giving authority to one keyword phrase at a time to promote high in the search engine result pages. Below are a few web 2.0 sites you can use to create a link wheel:

  • Squidoo
  • HubPages
  • Blogger
  • LiveJournal
  • Blogsome
  • Weebly
  • Quizilla
  • Vox
  • WikiSpaces
  • WetPaint
  • Tumblr
  • DevHub

What Do You Put In Your Link Wheels?

Depending on the unique web 2.0 sites you use to build your link wheel you should focus on adding unique content. This could include articles that are focused around one unique keyword term or phrase.  I like to mix mine up and put video content, podcasts, images, etc to give it more value.

Next you want to embed in your articles or in your content a few backlinks. Your link should be an anchor text of the keyword phrase or term you want to rank high for in the search engines. This link should be going back to your main hub page in the center of the link wheel. The next backlink should be directed to your neighboring  web 2.0 property that is part of your link wheel. Look at the images below of some examples:

Here is another example of a link wheel but more complex:

What Do You Do After You Created Your Link Wheel?

Building the link wheel is the easy part. Now you have to promote this son of gun!  Below are some of the things you can do to promote your link wheel after you finish building it out.

1. Capture all of the RSS feeds of your web 2.o sites. Mash your rss feeds into one unique urland submit them to the rss directories.

2. Ping your RSS feeds.

3. Social Bookmark each of your web 2.0 properties and the main hub page of your link wheel. Best to use a social bookmark exchange service like Social Adr.  This is a service where others promote your social bookmarks in exchange for you promoting theirs. This service is great and it’s free!

How Long Will It Take To See Results?

This depends on a few factors. One being your ability to take action and JUST DO IT!  ( Note: this post is not sponsored by Nike) Don’t wonder about “what if’s”.  What if’s will not get you traffic. The other factor depends on the competitiveness of your keyword term or phrase. Of course the less competitive your keyword term the more likely you will show up on the search results quicker.  If you are diligent with adding content to your link wheel sites and taking the necessary steps to follow through with this strategy, you can conservatively expect to see some good results in 60 to 90 days. That’s with taking massive action!


That is pretty much it. Hopefully this tutorial will get you started in creating link wheels for your own websites. Please comment below if you are doing a similar seo link wheel strategy and how it is working out for you. The readers of this blog including myself would definitely like to know.

Tagged As: , , , , , , , , , , , , , ,

50 Responses to “SEO Link Wheel Explained”

  • Chris on March 1, 2010


    Thanks for the outstanding content you provide. I was aware of linkwheels and have been spending one day a week making them. However, I used one article and spun it – now I’m wondering if that’s not good enough after reading your post.

    Also thanks for the heads up on promoting the Linkwheel. I wasn’t doing that either! which is probably why I’m not noticing the improvement in ranking that I’d expected.

  • samuel on March 1, 2010

    Thanks Chris! Promotion is key to making it all work! Your results should change after doing this.

  • Dr. Michael on March 7, 2010

    Sam, I have bookmarked your blog and like your tips.

    I appreciated your explanation of the link wheel. After further research, I decided it would be better to exercise a different option for link juice. Although, I do believe there is some place for this type of build in an organic way.

    If you are dead set on building a link wheel, you should make a large intricate wheel. Before you do this, answer this question… Would you rather create unique and valuable content to promote your blog or would you rather create the same unique and valuable content for use on your blog?

    to Your Success,

    Dr. Michael

  • Samuel on March 8, 2010

    Hey Dr. Michael,

    Thanks for bookmarking my post. Here is my thought on creating unique valuable content for my blog vs creating unique content to promote my blog. I would do both but here are the conditions.

    I would create unique content for my blog all the time. I would also create unique content if I’m syndicating via guest posts on other blogs or other high profile sites like a Mashable, Techcrunch, etc. The content does not necessarily have to be unique if you are using it on web 2.0 sites you created as part of your link wheel. You can use PLR content, get content from other article directories, or some people spin their own content. Not a problem doing this. The web 2.0 sites serves as a way to extract link juice and obtain SEO benefits. So all of the content on them doesn’t have to be unique. As long as there is a way for you to get the backlink to your site or to continue creating the link wheel.

    Another thing is if users find the content on the web 2.0 sites good, they will bookmark and share with others. If this is happening Google won’t be able to ignore that. Obviously people like it enough that it is relevant for search. Hope this makes sense. Sorry for rambling. I really love doing this stuff!

  • Ian on March 29, 2010

    Hey just found this article today while researching link wheels. Do you have any stats or figures that show the effectiveness of link wheels? I like the theory, but am unsure just how good they are for dominating rankings.

  • Samuel on March 31, 2010


    Don’t have any stats yet. I recently started mine and it takes a month or two to start seeing the benefit. A buddy of mine did his a few months before me and is starting to see results. I may do a case study on his and post it here.

  • Mike from Florida on April 14, 2010


    I’m taking your course and am on course day 4 so I ventured on to website to take a look.

    With regard to link wheels, my concern is having to invest new material to keep many sites up and running; I maintain a Blog and a website and it takes everything I can generate.


  • Nazbir on April 30, 2010

    Thanks for your detailed explanation of link wheel . I do SEO works as freelancer . I usually use two strategy for building links , do-follow blog commenting and do-follow profile link building . And i have got good results .
    I never tried link wheel . But after reading your article i think i will give it a try …
    But will it give better result then do-follow blog commenting & profile link building ?
    At least How many web 2.0 sites i have to use for a good result ?

  • Eric on May 4, 2010

    Interresting Video i heared about something like that at the thidrty day challenge where we use different web 2.0 properties to link back to ouer main site and submitt ouer web 2.0 sites into traffic bug which does all the bookmarking and pinging fore us.

  • safety on June 9, 2010

    Thank you Good centent

  • Sportslinks on June 10, 2010

    some people say linkwheel doesn’t work..but i can still see ..people getting rank with linkwheel

  • Randy on June 18, 2010

    Hey Sam,

    I read also, that linkwheels are frowned upon now, bcause the Web 2.0 sites don’t like webmasters using their sites that way. However, I’m going with you on this one Sam, since I discovered your site, I have receiving a grade A education on website promotion.

    Thanks and God bless

  • traffic on June 18, 2010

    Very useful!great post.

  • jim de castro on June 21, 2010

    Cool tips! thanks for the useful post. cheers!

  • Ken on July 25, 2010

    Very good information and presentation of it too. I have not taken the time to a complex Link Wheel, but I do know they work if executed properly. Like most things the Link Wheel process and the corresponding SEO benefit will work if you work it. As can be expected, how much effort and the benefit depends on your particular market/keywords you are targeting.

  • jomynn on October 4, 2010

    My question:
    SEO Link wheel
    Ref another site:
    using keyword to forward between site.
    The keyword ?????
    What is keyword between side

  • anti-aging health on October 4, 2010

    Unfortunately, like everything else, the more people who use this technique the less effective it will become. Google will slowly find another way to value sites other than backlinks, or they will find more sophisticated ways of detecting backlink spam, which is what a linkwheel is. Spam: a manipulation of linking (or emails, etc) so as to alter search rankings (popularity) to one’s benefit. Google wants “natural” links, not manipulated ones.

  • Movie Mole on October 9, 2010

    Great article and explanation on Link Wheels. It all makes sense and it should work in theory. My question is do you want to strengthen the outer wheel with more links or does on link from another article do the trick? For instance if you got ten links to the first layer or articles does the improve the initial pages standing?

    Thanks again for the post.

  • performance testing on October 28, 2010

    Hi 2 all,
    It is a very good posting it is very usefull for the Backlinks creation in SEO Process.

    Thanks & Regards,

  • fitness and nutrition on October 28, 2010

    Not true that duplicate content is acceptable for most web 2.0 sites. I just had a Hubpages site shut down for duplicate content, and the article was probably 50% unique.

  • Steve Markson on October 29, 2010

    Excellent Article .nice tips for increasing the backlinks. Keep posting this kind of stuff

  • Sol on October 30, 2010

    Link wheels could be better (less obvious) if you linked to your main website from every second/third “spoke”. So in your example:

    * Squidoo (linking to main www)
    * HubPages
    * Blogger (linking to main www)
    * LiveJournal
    * Blogsome (linking to main www)


  • Vinyl Wall Lettering on November 15, 2010

    I’m currently setting up a link wheel, and I think I’m going to try using some profile links to point to my money site as well as some of these link wheel spokes. Just to see what happens. Great Post!

  • Alex on November 24, 2010

    Thanks for such nice post which has explained me the Link Wheel

  • Boy on November 25, 2010

    Thank you for an idea. Before I thought linkwheel is very difficult. But your images is make it easier. I’m going to try some.

  • SEO Pakistan on November 27, 2010

    I found your post while searching for social link wheel, I can easily say yours post is more detailed than anybody else on google pages about linkwheel and the added advantage is video demonstration.
    thumbs up …

  • Ever Green Boy on December 1, 2010

    Very interesting Post. Link wheel is one of the hottest subject discussing today

  • domain man on December 9, 2010

    very good post.

    i have a question. Lets say i setup a simple link wheel – 5 web 2.0 sites, linking to each other and also back to my main website.

    Lets say my main site is about ‘hair loss’. I build all 5 of my web 2.0 sites around hair loss and i link to each web 2.0 to create the wheel, and then also i use anchor text on each of the web 2.0 of ‘hair loss’ pointing back to my main website. So thats great, i now have 5 unique backlinks for the phrase ‘hair loss’ pointing to my main site.

    Now what ? Say i want to target the keyword ‘stop hair loss’ the next week, where do i put the anchor text ‘stop hair loss’ on the web 2.0 sites ? As i thought you could only have 2 outbound links from each of your web 2.0 site ?

    Or do i post a new article to each of my web 2.0 sites with the new anchor text ‘stop hair loss’ ? Are you allowed to enter new / different anchor text in each of the web 2.0 sites you mention above ? And can i post new articles each day with different anchor text and a link to my next web 2.0 site (wheel) ?

    Nay help would be appreciated.

  • Mahendra Solanki on December 29, 2010

    explanation of Seo link wheel plan simple and easy

  • rahul Singh on January 10, 2011

    Hii…..Good Post…….very Clear Idea and very hot topic now a days

  • blogging on February 7, 2011

    link wheel is the best way for seo

  • Mike from Florida on February 7, 2011

    When you develop your link wheel be sure to include Facebook. Although the site is listed as a NO-follow site, I have found that Google loves Facebook and will grant you inbound links.

    I track them monthly at the Google webmaster site.

  • Internet Marketing on April 13, 2011

    Does this system still works?After Google changed theys algoritsm?!(sorry for my bad english)

  • Seo on April 26, 2011

    Wonderful, through your explanation I come to know ,what is the actual concept behind the link wheel and how it will be done.

  • SEO for Small Biz Owners on May 11, 2011

    If you’re using the Chrome browser, I found a nice extension that let’s you tack and monitor how fast and where the search engine bots crawl and index your links from your active link wheel

  • Bulbul on May 27, 2011

    This post has been very useful for me. I do not have a clear idea about link wheel. Now it is clear to me.

  • Shokz Guide on July 23, 2011

    I think that the ultimate way to use a link wheel would be to buy 10 different domain names on related keywords to your niche and then host those 10 domains on 10 different IP adresses, with at least 10 unique articles on each site, with each article linking to your main site.

    Of course backlinking those 10 domains and 10 pages each would be also recommended. This way you’ll have “contextual” links from related sites to your niche, that can become “authority” sites if you backlink and deep-backlink them well.

    Hmmmm…. I just gave my strategy away…. 🙂

    Side-note: I do believe that Content is King but without links Content is nothing. So who is King?

  • website design on September 23, 2011

    this is really very beautiful information about link wheel

  • Ravi on October 2, 2011

    I really like your post. But some question put in mind that how we interlinked 2.0 websites.

  • Kang niam on October 4, 2011

    thanks for share, about link wheel.

    seo a very good lesson, and this is my first time

  • Husnain on October 18, 2011

    Link wheel is also important thing in seo. and thats a good lecture for starter students thank you

  • kschwan1 on November 1, 2011

    Link wheels definitely work they just take time and effort to complete. Thanks for the great info.

  • WebPage on November 8, 2011

    Hello, Neat post. There is an issue with your web site in internet explorer, would check this? IE nonetheless is the marketplace chief and a huge part of other people will miss your excellent writing due to this problem.

  • Arru on November 10, 2011

    Thanks for a lovely information, but i m still confused abt how we can interlink web2.0 websites???

  • Mischa Beck on November 22, 2011

    I really want to make some extra money working from home and am interested in learning Internet marketing. I currently stay at home with my two little kids but would be able to devote about 25 hours a week to Internet marketing. It’s just that I don’t know where to start. Where do I find some great resources that help me with the Internet marketing basics as all the websites I have come across are not for absolute beginners like me?

  • Solarko on December 1, 2011

    I need to know what is a minimum number in link wheel? Thanks!

  • Seo pakistan on April 21, 2012

    nice and very informative post.

  • Dennis on October 21, 2012

    Man that 2nd link wheel strategy looks tough but very effective. I’m still struggling with putting the first one together in my head… LOL

    Guess I just need to DO IT..

    Great post… Thanks for the helpful information

  • Kevin on January 21, 2014

    Blogsome, Vox no longer exist and Squiddo now drops a big spam sign on you and doesn’t let you post links. You might want to take those off.

  • Shashank Bhattarai on March 21, 2014

    Do strategy of link wheel and pyramid still works on 2014?

Leave a Reply

Your email address will not be published.